{"id":9358,"date":"2023-10-17T15:20:06","date_gmt":"2023-10-17T13:20:06","guid":{"rendered":"https:\/\/www.kanzlei-steinwachs.de\/ley-de-marcas\/"},"modified":"2023-10-25T14:01:28","modified_gmt":"2023-10-25T12:01:28","slug":"ley-de-marcas","status":"publish","type":"page","link":"https:\/\/www.kanzlei-steinwachs.de\/es\/ley-de-marcas\/","title":{"rendered":"ley de marcas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=\u00bbgrid\u00bb content_aligment=\u00bbcenter\u00bb triangle_shape=\u00bbno\u00bb css=\u00bb.vc_custom_1696926719838{padding-bottom: 10px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column]<div class=\"mkd-separator-holder clearfix  mkd-separator-center mkd-separator-with-icon mkd-animate\" style=\"margin-top: 20px; margin-bottom: 30px\">\n\t<div class=\"mkd-separator\" style=\"border-color: #c18f59;border-style: solid;width: 97.5px\"><\/div>\n\t\t<div class=\"mkd-separator-icon\">\n\t\t\t                    \t\t\t\t\t\t<\/div>\n\t<div class=\"mkd-separator\" style=\"border-color: #c18f59;border-style: solid;width: 97.5px\"><\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row triangle_shape=\u00bbno\u00bb][vc_column][vc_column_text css=\u00bb.vc_custom_1697548853748{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 1px !important;}\u00bb]El derecho de marcas incluye la protecci\u00f3n comercial de las marcas, pero tambi\u00e9n, entre otras cosas, la protecci\u00f3n de los s\u00edmbolos empresariales (branding), las indicaciones geogr\u00e1ficas de origen, los dominios o nombres de Internet.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 140px; top: 38px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548858531{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 1px !important;}\u00bb]Seg\u00fan el <a href=\"http:\/\/www.gesetze-im-internet.de\/markeng\/__3.html\">art\u00edculo 3 I de la Ley de Marcas<\/a>, las marcas son todos los signos que son adecuados para distinguir los productos o servicios de una empresa de los de otras empresas. En el derecho de marcas, los signos pueden ser, por ejemplo: palabras, letras, sonidos, formas, dise\u00f1os tridimensionales o colores. En el derecho de marcas se distingue principalmente entre marcas denominativas y de imagen, aunque es posible realizar combinaciones. <\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 157px; top: 110px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548864627{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 1px !important;}\u00bb]Para obtener protecci\u00f3n de marca, generalmente debe registrar su marca en la Oficina de Patentes (<a href=\"http:\/\/www.dpma.de\/\">DPMA<\/a>) y registrarla. La protecci\u00f3n nacional de las marcas tambi\u00e9n puede surgir bajo la ley de marcas a trav\u00e9s del uso prolongado de una marca en transacciones legales y la adquisici\u00f3n de un alto grado de reconocimiento. Para obtener protecci\u00f3n de marca en toda la UE, puede registrar la llamada marca comunitaria en la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (<a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\">EUIPO<\/a>).  La protecci\u00f3n de marcas m\u00e1s all\u00e1 de las fronteras de la UE tambi\u00e9n es posible en virtud del derecho de marcas, la llamada marca IR.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 144px; top: -10px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548869211{padding-top: 10px !important;}\u00bb]Una marca est\u00e1 protegida por la ley de marcas no s\u00f3lo frente a marcas id\u00e9nticas, sino tambi\u00e9n frente a marcas similares con riesgo de confusi\u00f3n. Cabe se\u00f1alar que s\u00f3lo los productos y servicios para los cuales se registr\u00f3 la marca est\u00e1n protegidos por la ley de marcas. La duraci\u00f3n de la protecci\u00f3n de las marcas seg\u00fan la ley de marcas es generalmente de 10 a\u00f1os, pero puede ampliarse si es necesario.    <\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 151px; top: -10px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row triangle_shape=\u00bbno\u00bb css=\u00bb.vc_custom_1697798484645{padding-top: 30px !important;}\u00bb el_class=\u00bball-least-pages\u00bb][vc_column][vc_row_inner css=\u00bb.vc_custom_1697455935676{padding-bottom: 10px !important;}\u00bb][vc_column_inner width=\u00bb1\/2&#8243;]\n<h2 class=\"mkd-custom-font-holder\" style=\"font-size: 20px;line-height: 30px;font-weight: 700\" data-font-size= 20 data-line-height= 30>\n\tThemengebiete im Markenrecht sind beispielsweise:<\/h2>[vc_empty_space]<div class=\"mkd-unordered-list \" ><ul>\n<li>Procedimiento de inscripci\u00f3n (nacional, europea, internacional)<\/li>\n<li>Bonita clasificaci\u00f3n de marcas<\/li>\n<li>Protegebilidad de una marca<\/li>\n<li>Investigaci\u00f3n de identidad y similitude.<\/li>\n<li>Explotaci\u00f3n de marcas<\/li>\n<li>Medidas cautelares u otras reclamaciones<\/li>\n<li>Advertencia en la ley de marcas<\/li>\n<li>Marcas y dominios de Internet<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb1425&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row triangle_shape=\u00bbno\u00bb css=\u00bb.vc_custom_1697798495221{padding-bottom: 50px !important;}\u00bb el_class=\u00bball-least-pages1&#8243;][vc_column]\n<h2 class=\"mkd-custom-font-holder\" style=\"font-size: 20px;line-height: 20px;font-weight: 700\" data-font-size= 20 data-line-height= 20>\n\tAbschluss<\/h2>[vc_column_text css=\u00bb.vc_custom_1697548923179{padding-top: 20px !important;}\u00bb]<\/p>\n<div class=\"art-content\">\n<div class=\"art-Post\">\n<div class=\"art-Post-body\">\n<div class=\"art-Post-inner art-article\">\n<div class=\"art-PostContent\">\n<p>El derecho de marcas se regula principalmente en la Ley de Marcas, pero tambi\u00e9n en el BGB y la UWG, entre otros. A nivel de la UE, la Directiva de Marcas (89\/104\/CEE) es particularmente digna de menci\u00f3n en el derecho de marcas, al igual que el Acuerdo de Madrid sobre Marcas (MMA) a nivel internacional. <\/p>\n<\/div>\n<div class=\"cleared\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"art-sidebar2\">\n<div id=\"custom_html-12\" class=\"widget_text widget widget_custom_html\">\n<div class=\"art-Block\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548933395{padding-top: 10px !important;}\u00bb]<\/p>\n<div class=\"art-content\">\n<div class=\"art-Post\">\n<div class=\"art-Post-body\">\n<div class=\"art-Post-inner art-article\">\n<div class=\"art-PostContent\">\n<p>En las siguientes p\u00e1ginas intentaremos brindarle la mayor informaci\u00f3n posible sobre los principios b\u00e1sicos del derecho de marcas.<\/p>\n<\/div>\n<div class=\"cleared\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"art-sidebar2\">\n<div id=\"custom_html-12\" class=\"widget_text widget widget_custom_html\">\n<div class=\"art-Block\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548944996{padding-top: 10px !important;}\u00bb]<\/p>\n<div class=\"art-content\">\n<div class=\"art-Post\">\n<div class=\"art-Post-body\">\n<div class=\"art-Post-inner art-article\">\n<div class=\"art-PostContent\">\n<div class=\"art-content\">\n<div class=\"art-Post\">\n<div class=\"art-Post-body\">\n<div class=\"art-Post-inner art-article\">\n<div class=\"art-PostContent\">\n<p>Tambi\u00e9n recomendamos las siguientes p\u00e1ginas sobre el tema del derecho de marcas:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=\u00bbgrid\u00bb content_aligment=\u00bbcenter\u00bb triangle_shape=\u00bbno\u00bb css=\u00bb.vc_custom_1696926719838{padding-bottom: 10px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column][\/vc_column][\/vc_row][vc_row triangle_shape=\u00bbno\u00bb][vc_column][vc_column_text css=\u00bb.vc_custom_1697548853748{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 1px !important;}\u00bb]El derecho de marcas incluye la protecci\u00f3n comercial de las marcas, pero tambi\u00e9n, entre otras cosas, la protecci\u00f3n de los s\u00edmbolos empresariales (branding), las indicaciones geogr\u00e1ficas de origen, los dominios o nombres de Internet. [\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1697548858531{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 1px !important;}\u00bb]Seg\u00fan el art\u00edculo 3 I de la Ley de Marcas, las marcas son todos los signos que son adecuados para distinguir los productos o servicios de una empresa de los de otras empresas. En el derecho de marcas, los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9358","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rechtsanwaltskanzlei in Hamburg Berlin Bremen Hannover L\u00fcbeck<\/title>\n<meta name=\"description\" content=\"Rechtsanwaltskanzlei f\u00fcr Arbeitsrecht, Arzthaftung, Mietrecht, Gewerbemietrecht ,Gastronomierecht, Immobilienrecht, Schadensersatz Yachtrecht\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kanzlei-steinwachs.de\/es\/ley-de-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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